Economic Insecurity Dominates 2026 Outlook for Greeks, New Study Finds
Economic insecurity remains a heavy burden for Greeks as they enter the new year. A recent survey conducted by Revolut in collaboration with Dynata reveals that over half of the population in Greece does not expect a meaningful improvement in their personal finances in 2026.
The study, which surveyed a representative sample of one thousand adults, found that 54% of respondents feel little optimism regarding their financial trajectory. This widespread sentiment is fueled by a “triple threat” of economic pressures:
- Persistently high cost of living
- Fluctuating income uncertainty
- The increasing difficulty of covering basic daily needs
The data paints a stark picture of household financial stress: 43% of participants reported feeling constant anxiety over their bank balances, while 11% expressed a sense of stagnation, stating that their concerted efforts to improve their situation have yielded no results.
Greeks tightening belts under pressures of economic insecurity
To cope with these pressures, the majority of Greek households are adopting aggressive austerity measures. Financial stability has become the primary goal for 2026, leading to significant planned cuts in discretionary spending:
- Retail & travel: Over a third (35%+) intend to reduce spending on clothing, while 31% will cut back on travel, beauty products, and non-essential shopping.
- Essential compromises: Most alarmingly, 30% plan to switch to cheaper, lower-quality food products, and 13% admitted they may be forced to reduce spending on healthcare services.
The optimistic minority: Focus on “self-discipline”
Despite the gloom, a resilient 40% of respondents remain optimistic, pivoting toward proactive financial management rather than waiting for external economic shifts.
The survey highlighted a significant trend: Greeks increasingly view self-discipline (49%) and financial literacy as the most vital tools for recovery, with 17% planning to use digital tools for more active saving and investment practices, and 15% focusing on “career-upskilling” to increase their market value.
The gap between ambition and reality remains wide. According to Ignacio Zunzunegui, Revolut’s Head of Growth for Southern Europe, while technology and personal motivation are strong drivers, the overall confidence levels are at historic lows. Only 3% of Greeks feel fully confident they will meet all their financial goals in 2026.
Related: Food Insecurity in Greece: Data Reveals the Impact of High Prices
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